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Cards In This Set
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Political socialization
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The process through which individuals acquire their political beliefs and values
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Public opinion
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What the public thinks about a particular issue or set of issues at any point in time
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Public opinion polls
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Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
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Straw polls
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Unscientific surveys used to gauge public opinion on a variety of issues and policies
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Sample
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A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion
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Random sampling
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A method of poll selection that gives each person in a group the same chance of being selected
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Push polls
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Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
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Stratified sampling
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A variation of random sampling; census data are used to divide the country into 4 sampling regions. sets of counties and standard metropolitan statisitcal areas are then randomly selected in proportion to the total national population
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Tracking polls
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Continuous surveys that enable a campaign to chart its daily rise or fall in support
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Exit polls
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Polls conducted at selected polling places on Election Day
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Margin of error
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A measure of the accuracy of a public opinion poll
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Political ideology
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The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
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Mass media
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The entire array of organizations through which information is collected and disseminated to the general public
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News media
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Media providing the public with new information about subjects of public interest
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Yellow journalism
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A form of newspaper publishing in vogue in the late ninteenth century that featured pictures, comics, color and sensationalized, oversimplified news coverage.
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