Top Public Relations Flashcards

How Well Can You Explain Public Relations Through These Flashcards
Cards: 82| Attempts: 34| Last updated: Mar 31, 2021
  Public Relations Programs Should Include ...
  All Of The Aboveresults In Building Key Relat...
  True Or False?the Key To Public Relations Bud...
  True
  Public Relations Goals Are Defined By
  An Organizations Goals
  True Or False?by Definition A Public Relation...
  True
Principles Of Public Relations
Cards: 21| Attempts: 7| Last updated: Sep 30, 2015
  Define PR
  "Public Relations Is A Planned Process To Inf...
  R.A.C.E. Formula  = ?
  Research, Action, Communication, And Evaluati...
  R.O.S.I.E. Formula = ?
  Research, Objectives, Strategies, Implementat...
  What Are The 4 Classifications Of Publics?
  1. Internal = Stockholders, Employees, Direct...
PR Chapter 1
Cards: 25| Attempts: 4| Last updated: Sep 16, 2015
  Accredited Business Communicator (ABC)
  Designation Given To Accredited Members Of Th...
  Accredited In Public Relations (APR)
  Designation Given To Accredited Members Of Th...
  Advertising
  The Process Of Creating And Sending A Persuas...
  Branding
  The Process Of Building Corporate And Product...

Public Relations Chapter 5
Cards: 11| Attempts: 2| Last updated: Sep 30, 2015
  Ways To Use Research
  Achieve Credibility With Management Define A...
  Secondary Research
  Use Of Existing Information In Books, Magazin...
  Primary Research
  New And Original Information In Generated Thr...
  Qualitative Research
  Affords The Researcher Rich Insights And Unde...
Public Relations Chapter 3
Cards: 14| Attempts: 1| Last updated: Sep 30, 2015
  What Is Ethics?
  Refers To A Person's Value System And How He ...
  3 Basic Value Orientations Of Ethics
  1. Absolutist (Kant) 2. Existentialist (Aris...
  Absolutist
  Kant's Theory Relates To Good Or Bad
  Existentialist
  Aristotle's Theory Relates To What We Determ...
Public Relations Chapter 8
Cards: 13| Attempts: 1| Last updated: Sep 30, 2015
  Evaluation
  The Measurement Of Results Against Establishe...
  Measurement
  The Systematic Assessment Of A Program And It...
  3 Levels Of Measurement And Evaluation
  Advanced Intermediate Basic
  Advanced Measurement And Evalutation
  Measuring: Behavior Change Attitude Change ...
Public Relations: Chapter 8
Cards: 52| Attempts: 1| Last updated: Sep 17, 2015
  What Is The Measurement Of Results Against Es...
  Evaluation
  Reason For Evaluation?
  - Management By Objective- Desire To Do A Bet...
  X
  X
  Questions To Ask For Evaluation?Was The Activ...
  Adequately Plannedunderstand Ithave Been More...
Public Relations: Chapter 11
Cards: 61| Attempts: 1| Last updated: Sep 17, 2015
  "Prepackaged Publics?"
  Well Organized Group Banded Together In A Com...
  Example Of A Prepackaged Pulic?
  Members Of Civic, Educatioal, And Charitable ...
  Most Significant Aspect Of The Mass Media In ...
  Diversity
  What Audience For PR Has Expanded Swiftly?
  The International
Public Relations Chapter 10
Cards: 9| Attempts: 0| Last updated: Sep 30, 2015
  Stance-driven Approach Of Conflict Management
  Based Virtually On All Practitioners Sharing ...
  Two Principles Of The Threat-appraisal Model
  1.many Factors Determine The Stance Or Positi...
  Variables Affecting The Stance Of An Organiza...
  1.public Relations Representation In Top Mana...
  Conflict Management Life Cycle
  Shows The "big Picture" of How To Manage...
Public Relations: Chapter 12
Cards: 136| Attempts: 0| Last updated: Sep 17, 2015
  A Public Relations Personnel Must Be Aware Th...
  Conspiracy
  A PR Personel Can Be Named As A Coconspirator...
  - Participates In Illegal Action- Guides The ...
  These Rules Also Apply To What In Public Rela...
  Distribution Of False/misleading Infothey Tol...
  Libel Is?Slander Is?Defamation?
  Printed Falsehoodoral Statments That Are Fals...
Public Relations: Chapter 10
Cards: 105| Attempts: 0| Last updated: Sep 17, 2015
  PR Must Develop Communication Strategies And ...
  To The Benefits Of The Organizationto The Ben...
  What Is The Use Of Pr To Influence The Course...
  Strategic Conflict Management
  What Are The Key Components Of Strategic Conf...
  - Strategic- Achieving- Management- Planned A...
  What Occurs When Two Or More Groups Of An Org...
  Compeition


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