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Top Relationship Management Flashcards

Sales Management Relationship Selling Final Exam Preparation Siena College

Cards: 35| Attempts: 2| Last updated: Sep 17, 2015

1. 3 Issues Considered When...

• Who Should Be Trained?�...

2. Objectives Of Sales Trai...

• Improve Customer Relati...

3. Stages Of Developing A S...

• Analyze Needs• &...

• Analyze Needs

I. Where Is Training Needed...

Customer Relationship Management (CRM)

Cards: 6| Attempts: 1| Last updated: Sep 18, 2015

Customer Relationship Managemet

Extends The Fulfillment Process

Step 1

Demand Generation

Step 2

Opportunity Management

Step 3

Quotations And Bidding

MKTG 343 - Test 3: Chapter 11 Customer Relationship Management

Cards: 42| Attempts: 0| Last updated: Sep 18, 2015

■A Business Philosophy And ...

Customer Relationship Marketing (CRM)

■All Customers Are Not Equa...

Profitable Customers Need To Be Treated Diffe...

■Retailers Now Concentrate On Providing Mor...

Using Targeted Promotions And Services To In...

– The Percentage Of The Customers’ Purcha...

Share Of Wallet

Customer Relationship Management Exam 3 Un Of Kansas

Cards: 63| Attempts: 0| Last updated: Sep 16, 2015

Sensitivity

# Of Correctly Predicted Buyers/ Actual Buyer...

Specificity

# Of Correctly Predicted Non Buyers/ # Of Act...

False Positives

# Of Incorrectly Predicted Buyers/ # Predicte...

False Negatives

# Of Incorrectly Predicted Non-buyers/ # Of P...

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