Business Research Methods - FINAL

Trinity Christian College - Fall 2011 - Business Research Methods, Windes

24 cards   |   Total Attempts: 189
  

Cards In This Set

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DEPENDENT VARIABLE
A variable whose value is explained by another variable
INDEPENDENT VARIABLE
A variable that is predicted to influence the value of the dependent variable in some way
CONCEPTS
An idea expressed as a word or symbol
HYPOTHESIS
A testable statement about the possible relationship between 2 or more variables
REPRESENTATIVE SAMPLING
A sample that reflects the population accurately so that it is a microcosm of the population
RANDOM SAMPLING
Selecting subjects so that everyone within a population has an equal chance of being included in the study
STRATIFIED RANDOM SAMPLING
Units are randomly sampled from a population that has been divided into categories
CONVENIENCE SAMPLE
A convenience sample is a sample where subjects are selected, in part or in whole, at the convenience of the researcher
SNOWBALL SAMPLING
Initial sample of a small group of people who can then be used to make contact with a larger group of people.
QUOTA SAMPLING
Non-randomly sampling a population in terms of relative proportions of people in different categories.
POPULATION
The universe of units from which the sample is to be selected.
SURVEY (QUESTIONNAIRE)
Collecting data by questionnaire or by structured interview at a single point in time.
PARTICIPANT OBSERVATION/ETHNOGRAPHY
Immersion into a group, observing, listening, asking
CONTENT ANALYSIS
The study of recorded human communications, such as books, websites, paintings and laws
STRUCTURED INTERVIEW
Formalized and limited set of questions