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								P. 516 definition The transmission of information and meaning from one party to another through the use of shared symbols.									 | 
								Communication									 | 
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								P. 516 The ____________: initiates the process by conveying information to the receiver; has a meaning he or she wishes to communicate and encodes the meaning into symbols then transmits/sends through a channel.									 | 
								Sender									 | 
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								P. 516 The ___________"decodes the message and attempts to interpret the sender's message; may provide feedback to the other party by encoding a message in response to the other person's message.									 | 
								Receiver									 | 
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								The communication process can be hampered by noise or interference in the system blocking perfect understanding.  True or False									 | 
								True.									 | 
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								P. 516 Information flows in one direction - from the sender to the receiver, with no feedback loop. i.e. manager sends email to subordinate without asking for a response. | 
								One-way communication									 | 
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								P. 517 receivers respond to senders-Person B becomes the sender and Person A the receiver.  This is known as:									 | 
								Two-way communication									 | 
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								Two way communication is much more common than it should be.  True or False									 | 
								False; one way communication is.									 | 
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								P. 517 Which type of communication is more accurate, fewer mistakes occur, and fewer problems arise?									 | 
								Two-way communication.									 | 
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								P. 517 Understanding is the process of receiving and interpreting information.  True or False									 | 
								False; perception									 | 
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								P. 518  The ability to understand the viewpoints of customers or suppliers can result in a higher __________________.									 | 
								Assessment of your performance.									 | 
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								P. 518  Define filtering									 | 
								Process of withholding, ignoring, or distorting information									 | 
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								P. 518  Name what often underlies much of the ineffective communication.									 | 
								Human tendencies to filter and perceive subjectively.									 | 
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								P. 518  Communication breakdowns often occur when business transactions take place between people from different countries.  True or False.									 | 
								True.									 | 
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								P. 520 What are some ways to ensure effective communication?									 | 
								Ensure receivers attend to the message they are sending; consider the other party's frame of reference and attempt to convey the message with that viewpoint in mind; take concrete steps to minimize perceptual errors and improper signals in both sending/receiving; send consistent messages.									 | 
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								P. 520Define and state advantages of oral communication									 | 
								Includes face-to-face discussion, telephone conversations, and formal presentations and speeches. Advantages: questions can be asked and answered; feedback is direct and immediate; receiver senses sender's sincerity or lack there of; can be less expensive than written form |