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Related Flashcards
Related Topics
Cards In This Set
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Social responsibility
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An organization's obligation to maximize its positive impact and minimize its negative impact on society
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Lanham act
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Act passed to prevent false ads
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3 top best corporate citizens
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1. bristol myers-squibb2. general mills3. IBM
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Stakeholder orientation
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Companies that consider the diverse perspectives of stakeholders in their daily operations and strategic planning
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Marketing citizenship
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The adoption of a strategic focus for the fulfilling the economic, legal, ethical and philanthropic social responsibilities expected by stakeholders
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Stakeholder groups
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Customers, marketing channel members, employees
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Philanthropic responsibility
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Be a good corporate citizen-contribute resources to community and improve quality of life
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Ethical- be ethical
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Obligation to do what is right, just and fair-avoid harm
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Legal
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Obey the law-law is society codification of right and wrong, play by the rules of the game
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Economic
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Be profitable-the foundation upon which all others rest
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Marketing ethics
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Principles and standards that define acceptable conduct in marketing as determined by various stakeholders (including public, govt, private interest groups, industry and org)-most basic have been codified into laws
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Ethical issue
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An identifiable problem, situation or opportunity requiring a choice among several actions that must be evaluated as right or wrong
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Slotting fee
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Bribe to carry a certain product-not as many around now
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Ethical marketing decisions
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Foster trust
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Cause related marketing
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The practice of linking products to a particular social cause on an ongoing or short-term basis-yoplait pink lids-give feel good feeling
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