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Cards In This Set
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What is semantic memory?
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Memory for general information.
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What is episodic memory?
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Memory for personal events.
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What are the three key processes involved in memory?
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- Encoding- Storage- Retrieval
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What is encoding?
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Forming a memory code (getting information in).
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What is storage?
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Maintaing encoded information in memory over time.
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What is retrieval?
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Recovering information from memory stores (getting information out).
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What does attention have to do with memory?
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You generally need to pay attention to information if you intend to remember it.
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What is attention?
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Focusing awareness on a narrowed range of stimuli or events.
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When are stimuli screened out early?
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During sensory input.
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When are stimuli screen out late?
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After the brain has processed the meaning of significance of the input.
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What is filtering?
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Screening out most potential stimuli while allowing a select few to pass through into conscious awareness.
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What happens when attention is divided?
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- The human brain can effectively handle only one attention-consuming task at a time. - When people multitask, they are switching their attention back and forth among tasks, rather than processing them simultaneously.
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What is effortful processing?
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When you pick up information because you are intentionally attempting to do so.
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What is automatic processing?
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When you pick up information without your intending to do so.
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What types of encoding produce deeper processing with verbal information?
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- Structural- Phonemic- Semantic
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