+
Related Flashcards
Cards In This Set
| Front | Back |
|
Difference between primary & secondary?
|
Primary needs: what we have to do to liveSecondary needs: things we desire, ex: tourism(these are motivation)
|
|
Difference between short term & long term motives?
|
Empty
|
|
Difference between intrinsic and extrinsic?
|
Intrinsic: we do it for us. What the customer wants (inside) . Extrinsic: what the destination offers to pull us in. ex: Rock throwing example. Throwing it for the joy (intrinsic), no motivation when she stopped giving them nickels (extrinsic).
|
|
Know Pearce's Leisure Ladder?
|
1st: Relaxation and Bodily needs: emphasize basic needs, enjoy sense of escape2nd: Stimulation: optimal arousal for themselves, safe, but not bored3rd: Relationship: build/extend relations, enjoying though others4th: Self-esteem and Development: developing skills, knowledge & abilities, competency 5th: Fulfillment: feeling peaceful (transported), totally involved*RSRSF
|
|
Various psychographic dimensions?
|
High energy allocentrics: frequent travelers, use air, exotic, unique (will do all!-> STEWART Low energy allocentrics: by air, less frequent, more in fantasy -> TIFFANY High-energy Psychocentrics: active, by car or RV -> GRANT'S GRANDPARENTS Low-energy Psychocentrics: stay home, near familiar surroundings-> BRANDI
|
