Consumer Behavior Test 1 - Chapter 13 Situational Influences

 Percent of revenues and profits McDonald’s gets from breakfast.
 Revenues:
 Profits:

Opportunity relates to ??? and is driven by time
pressure and other factors.

 ??? is key as many eat in their cars or at their desk.

Includes all those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior.

Four broad categories of situations: and examples of each:

Can be described on a number of dimensions which determine their influence on consumer behavior.

The five key dimensions or characteristics of a situation are

Is the sum of all the physical features of a retail environment.

Influences consumer judgments of the quality of the store and the store’s image.

Is referred to as servicescape when describing a service business such as a hospital, bank or restaurant.

The Impact of Background Music on Restaurant Patrons

Deal with the effect of time on consumer behavior.

Limited purchase time often

Internet shopping is growing rapidly as a result of

Is the reason the consumption activity is occurring. Major distinction between purchases for self versus gift.