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Cards In This Set
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What are the three main characteristics of proposals?
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1.
Proposals call for an action or response to a
problem.
2.
Proposals focus on the future.
3.
Proposals center on the audience.
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Proposal arguments must offer the best evidence available in
order the suggest what?
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1.
Proposals must offer the best evidence available
in order to suggest that the actions recommended will achieve what they
promise.
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Which people in particular does a proposal argument need to
focus on in terms of its audience?
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1.
A proposal argument needs to be directed at
those who have the power to make change happen.
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What does an effective proposal have to be compatible with
in terms of its audience?
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1.
The values of its audience.
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What is the important but tricky part of making a successful
proposal?
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1.
The important but tricky part of making a
successful proposal lies in relating the claim to the need or problem it
addresses.
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To be effective, proposals must be feasible. What does that mean?
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1.
The actions proposed must be able to be carried
out reasonably and with the resources available.
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What are the four special concerns regarding proposal
arguments?
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1.
The need for presence (an argument’s ability to
grip its readers’ hearts and minds).
2.
The need to overcome people’s natural conservatism.
3.
The difficulty of predicting future
consequences.
4.
The problem of evaluating consequences.
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What is cause-benefit analysis?
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1.
To reduce all consequences to a single scale
comparison; usually money.
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