Exam 1: Business Driven Technology

Is a product or service that an organizations customers place a greater value on than similar offerings from a competitor.
-base strategy off of
-temporary. constantly being duplicated.
-as a buyer org. can create a competitive advantave by locating alternative supply sources.

High: buyers have many choices of whom to buy from

low: choices are few.
create competitive ad: reduce BP

Reward customers based on the amount of business they do with a particular organization

limit buyer power

Aa

Helps determine the relative attractiveness of an industry and includes the following five forces

Organization can significantly impact its market share by being first to market with competitiveadvantage

High: buyers have few chocies of whom to buy from

low: choices are many
wants buyer power to be low....

All parties indirectly invovled in the procurment of a product or raw material.

an organization will be both a supplier (to customers) and a customer of other supplierz.

High: many allternatives to a product

low: few alternatives from which to choose

org. wants to be in market few subs.

Can be done to create a competitive advantage

costs that can make customers reluctant to switch to another product or service
does need a monetary cost
if customer switches, they do not get the discount anymore.

High: easy for new competitors to enter a market

low: significant entry barriers to entering a market

Product or service feature that customers have come to expect from or ganizations in a particular industry and must be offered by an entering org. to compete and surive.

free checks, atm machine, drive thru,

High: competition is firce in market

low: competition is more complacent

Organization as a series of processes each of which adds value to the product or serivce for each customer

Aa