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Related Flashcards
Cards In This Set
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Gatekeeper
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Refers to people and groups that control which messages get through to audiences of mass media
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Bechdel Test
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Assesses gender bias in film by asking three simple questions: (1) does the film feature two women (2) who talk to each other (3) about something other than a man?
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Fully 80% of voice-overs are by men
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Reinforcing the cultural view that men are authorities and women need men to tell them what to do
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Complimentary copy
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One or more articles that increase the market appeal of its product
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Product placement
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Showing or mentioning a particular brand or product in a show, story, film, or other form of media
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Contextual advertising
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Embedded in digital content and tailored to specific individuals based on extensive data mining practices by web-based companies
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Immersive advertising
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Incorporates a product or brand into storylines in books, television programs, and films
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Cyberbullying
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Includes text messages, comments, rumors, embarrassing pictures, videos, and fake profiles that are meant to hurt another person and are circulated through email or social media
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Third person effect
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Which is the belief that media affect others more than they affect us
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Agenda setting
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The process by which media tell us what we should attend to.
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