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Related Flashcards
Cards In This Set
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Nameplate
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When you combine a logo with a publication or company name.
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Headlines
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Lines of text that are larger in type in order to attract the reader.
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Subheads
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Break text into shorter segments in a lengthy article.
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Kicker
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A small-font headline that is usually under the main headline and sometimes underlined.
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Hammer
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A larger headline above a smaller main headline. Uses a few words and is obivious
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Deck
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A short summary of the article.
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Byline
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The name of a writer and the staff position. Usually smaller in size and in a different face than the text of the article.
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Body Copy
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The primary text of an article.
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Initial and Drop Caps
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A large capital letter at the beginning of paragraphs.
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Pull Quotes
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Used to draw attention to a certain line in the article. Shown as a second, larger quote somewhere on the page.
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Headers and Footers
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Text that appears above the top body copy margin.
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Captions
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Text that gives readers more information on a photo, graphic or artwork.
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Sidebars
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Smaller articles or lists of facts that are in boxes alongside the body copy.
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Teasers
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Artwork and headlines on the front page that tease you into reading the article.
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Other Text Elements
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Text elements with limited uses. Folios, jumplines and other specialized text elements.
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