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Cards In This Set
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What is a greenhouse?
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Structure covered with a transparent or translucent material designed to capture solar radiation for plant growth
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What is the purpose of a greenhouse?
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To grow plants during a time of year or in a geographic location where (when) they would not normally grow in nature
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Floriculture
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Art and science of growing and utilizing plants valued for their aesthetic characteristics other than woody plants used in the outdoor landscape
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Forcing
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To create environmental conditions within a greenhouse which are super optimal for plant growth
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General characteristics of greenhouses
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Occurs in developed countries, society must reach a high level of development
Occurs where climate limits availability of flowers at some time during the year Occurs in countries with highly developed transportation system Occurs in countries with an abundant, inexpensive energy supply |
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Retail Florist
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Purchases cut flowers and container-grown plants from wholesale growers to sell to the public
primary business is cut flower arrangements Products: flower arranging, weddings, funerals, potted plants and bedding plants often concentrated around major cities |
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Retail greenhouse
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Grows and sells directly to the public from greenhouse facilities
located close to population centers customer satisfaction important often family owned and operated |
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Retail garden center
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Wide range of product lines and services
ornamentals, landscape services, bedding plants, pot crops, containers, agrichemicals, potting mix atc generally do not grow their own plants good service needed to compete with mass market |
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Mass Market retailer
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Department store, home center, or super market
multiple locations (nation wide) mass merchandising modest quality, modes price |
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Wholesale grower
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Grows crops for sale to retail outlets
main production segment of US industry receives propagated material or seed, grows crops through one or more production stages to finish, and then packs and ships product |
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Wholesale propagator
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Propagates large number of transplants
sold to wholesale grower for transplant and finishing maintains genetic lines and "clean"stock |
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Consignment wholesaler
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Commissions wholesale propagator for propagules
receives, unpacks, conditions, re-pack and re-ship product sent to wholesale grower |
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Cooperatives
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Buys finished crops from wholesale grower and markets to retail outlets
main function to market product purchase greenhouse supplies in bulk coordinate production among members common in Europe, not in US |
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Reasons for starting a greenhouse business
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Love growing plants
Want to be own boss Opportunity for profit |
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Personality Characteristics
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Action oriented
Dedicated to success Manager Good planner Knowledge and experience Manage people Flexible |
