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What was the final price of the Cadbury acquisition?
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$19.5 bn
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How much in cost savings do you expect Kraft to reap from the merger?
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$675mm
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How does a company gain resources to operate its business?
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Debt, equity, retained earnings
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What is the value of a company's debt?
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Book value, unless it's publicly traded
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How much would you pay for a company with $50 mm in revenues and $5 mm in profit?
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Figure out what multiples it's trading at
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