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Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
|
Monetary & Non-Monetary Pricing
|
>Price >Switching Costs
>Bartering >Opportunity Costs >Opperating Costs |
|
Retailing Hypthesis & Cycle
|
The more retailers that entre the market, the lower the retailers will have to lower their prices!
Introduction -> Growth -> Maturity -> Decline |
|
Supply Chain
|
Includes all firms that engage in converting raw materials into goods
Raw Materials -> Parts Suppliers -> Manufacturer -> Consumer |
|
Future of Retailing
|
>Demographocs
>Technology >Geography/Globalization |
|
Price Objectives & Strategies
|
1)Profit Objectives
2)Sales Objective 3)Competitive Effect Objective 4)Customer Satisfaction Objective 5)Image enhancement Objective 6)Flexible Price Objective |
|
Functions of Distribution Channel
|
>provides utility
>Creates effeciency |
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What are Channels of Distribution?
|
>Facilitate in the movement of goods from producers to consumers
Intermediaries > firms that aid in the transfer of goods from producers to consumers |
|
Break Even Point
|
TVC
VC |
|
Pricing Strategies
|
>Cost based pricing
>Demand based pricing >experience based pricing |
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Types of Retailers
|
>merchandice assortment
>merchandice depth >merchandice breadth |
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6 C's of Etailing
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1)Cost
2)convenience 3)customization 4)choice 5)communications 6)control |
|
Distribution Intensity
|
Intensive > selling tho all whoesalers
Exclusive> selling through single outles Selective> selling through more then exclusive but less then intensive |
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Types of Intermediaries
|
1) independent
2) merchandice agents 2) manufacturer owned |
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Distribution Team/Marketing System
|
Conventional > members work independentyl
Vertical> formal cooporation Horizontal> 2 or more members on the same level who work together |
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Communications
|
Inform
remind persuade create build |
