Marketing Test 2 - Chapter 10

Electronic media that function using digital codes

Uses all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers.

The strategic process of distributing, promoting and pricing products, and discovering the desires of customers using digital media and digital marketing

The ability of a market to identify customers before they make a purchase

Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes that range from getting acquainted, to keeping in touch, to building a work-related network

Allows customers to express their needs and wants directly to the firm in response to its marketing communications

The ability to obtain digital information

Use of digital networks to provide linkages between digital providers and users

Customers' ability to regulate the information they view and the rate and sequence of their exposure to that information

Web-based journals

Type of software that creates an interface that enables users to add or edit the content of some types of websites

Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers

Refers to the way digital media can be used to outsource tasks to a large group of people

Any attempt to conduct fraudulent activities online, including deceiving consumers into disclosing person information