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Related Flashcards
Related Topics
Cards In This Set
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Intermediaries that represent either buyers or sellers on a permanent basis
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Agents
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The physical elements in a store's design that appeal to consumer' emotions and encourage buying
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Atmospherics
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The use of machines to dispense products
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Automatic Vending
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Intermediaries that bring buyers and sellers together temporarily
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Brokers
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Limited-service wholesalers whose customers pay cash and furnish transportation
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Cash-and-carry Wholesalers
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A type of marketing in which an organization provides a catalog from which customers make selections and place orders by mail, telephone, or the Internet
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Catalog Marketing
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A very large specialty store that concentrates on a major product category and competes on the basis of low prices and product availability
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Category Killer
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A retail strategy of managing groups of similar, often substitutable products produced by different manufacturers
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Category Management
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Agents that receive goods on consignment from local sellers and negotiate sales in large, central markets
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Commission Merchants
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Shopping centers with one or two department stores, some specialty stores, and convenience stores
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Community Shopping Centers
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A small self-service store that is open long hours and carries a narrow assortment of products, usually convenience items
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Convenience Store
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Large retail organizations characterized by a wide product mix and organized into separate departments to facilitate marketing efforts and internal management
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Department Stores
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The use of the telephone, Internet, and nonpersonal media to introduce products to customers, who can then purchase them via mail, telephone, or the Internet
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Direct Marketing
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Marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace
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Direct Selling
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A type of marketing in which a retailer advertises a product and makes it available through mail or telephone orders
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Direct-Response Marketing
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