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Cards In This Set
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Which of the following is considered a mass media industry?
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Publishing, Newspapers, and Television
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Which of the following is NOT an era of mass communication?
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Telegraphic
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During the early oral and written eras of communication, the _________ often resisted the transition from oral to written communication.
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Working People
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Which medium was the first to be mass marketed?
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Books
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What significant change may be credited to the mass production of books?
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Increasing resistance to authority figures, the spread of literacy, and the rise of new socioeconomic classes.
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Inventors attempt to identify a marketable use for their invention during which stage of media evolution?
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The entrepreneurial stage
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Research on the link between media portrayals of violence has shown that...
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More research is required because the results are inconclusive.
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Which of the following occurs only occasionally as part of the linear model of mass communication?
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Feedback
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An advertisement for cereal is an example of a...?
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Message
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According to the linear model of mass communication, a newspaper would be a...?
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Mass Media Channel
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High culture is most often associated with...
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Money, Upper Classes, and Educated Audiences
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The idea that popular culture makes audiences lose their ability to appreciate finer fare is known as the _______ theory.
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Big Mac
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Which of the following is NOT considered a value of the modern era?
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Embracing Technology
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When did the postmodern period begin?
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The mid-twentieth century
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A professional baseball player who publicly donates money to homeless veterans is demonstrating which political idea?
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Populism
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