Define Following Steps Involved in Economic Decision Making Flashcards

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What is decision making
The proces of identifying and choosing alternate courses of action, may be rational but often nonrational. 4 steps in making decisions
  1. Identify the problem or opportunity
  2. Think up alternative solutions
  3. Evaluate alternatives and select a solution
  4. Implement and evaluate the solution chosen
3 examples of nonrational models of decision making
  1. Satisficing
  2. Incremental
  3. Intuition
2 systems of decision making
  1. Rational, analytical and slow to act
  2. Emotional, impulsive, prone to form and follow habits
The "Curse of Knowledge" what is it
Difficult to see things from an outsiders perspective, hence we are apt to make irrational decisions
Rational model (also called the Classical Model) of decision making stagesNote: It assumes managers will make logical decisions that will be the optimum in furthering the organizations best interest
  1. Identify the problem or opportunity
  2. Think up alternative solutions
  3. Evaluate alternatives and select a solution
  4. Implement and evaluate the solution chosen
In Stage 1 Problems and Opportunities can be summed up as
Problems- difficulties that inhibit the achievement of goalsOpportunities- situations that present possibilities for exceeding goalsEither way when presented you are called upon to make improvements from the present to the desirable. This is a matter of diagnosis (analzying the underlying cause)
Stage 2, Think up Alternative Solutions
Employees with ideas are an employers greatest competitive resource
Stage 3, Evaluate Alternatives and Select a Solution
In this stage you need to evaluate each alternative not only according to cost and quality but also according to the following questions
  1. Is it ethical (if it isn't dont give it a second look)
  2. Is it feasible (if not why bother)
  3. Is it ultimately effective (good enough should cause you pause to reconsider)
Stage 4, Implement and Evaluate the Solution Chosen
Implemenation can be straightforward or lengthyFor successful implementation you need 2 things:
  1. Plan carefully (reversing an action may be difficult, some decisions may require written plans)
  2. Be sensitive to those affected (they may be inconvenienced, insecure, even fearful which can all trigger resistance. Be sure to give latitude in a change)
Stage 4, regarding Evaluation
The law of unintended consequences (from econmics) is things happen that werent forseen. For this reason evaluation is required via follow up to decisions made. If you find the action not working, some possibilities are:
  1. Give it more time (make sure everyone has had enough time to get use to the action)
  2. Change it slightly (perhaps tweaking is in order)
  3. Try another alternative (Go to plan B)
  4. Start Over (back to Stage 1)
What is wrong with the rational model
The model is prescriptive, describing how managers ought to make decisions. It doesn't describe how managers actually make decisions. It makes some highly desirable assumptions that are unrealistic:
  1. That managers have complete information
  2. Are able to make unemotional analysis
  3. Are able to make the best decision for the organization
Nonrational models of decision making explain
How managers make decisions; they assume that decision making is nearly always uncertain and risky, making it difficult for managers to make optimal decisions
Nonrational models are
Descriptive rather than presecriptive, they describe how managers actually make decisions rather than how they should. 3 models are
  1. Satisficing Model (Satisfactory is good enough. Bounded rationality, the concept suggests that the ability of decision makers to be rational is limited by numerous constraints, such as complexity, time, money, cognitive capacity, values, skills, habits and unconscious reflexes. These constraints keep one from making an exhaustive search for the best alternative thus the term satisficing model
  2. The Incremental Model (The least that will solve the problem. Managers take small short term steps to alleviate a problem, the temporary steps may impede a beneficial long term solution)
  3. The Intution Model (It feels just right. Going with your gut or intution is making a choice without the use of conscious thought or logical inference. Intution that stems from expertise is known as holistic hunch. Intution based on feelings is known as automated experience. Intuition has 2 benefits (1) it can speed up decision making (2) It can be helpful to managers when resources are limited. A drawback is it can be difficult to convince others your hunches make sense. Intution is also subject to bias.
Evidence based decision making depends on
Attitude of wisdom rests on 3 truths
  1. Use of modeling, going beyond simple descriptive statistics
  2. Having multiple applications not just one
  3. Support from the top
Companies that use evidence based management (the translation of principles based on best evidence into organizational practice, bringing rationality to the decision making process routinely
Trump the competition.7 principles are
  1. Teat your organization as an unfinished prototype
  2. No brag, just facts
  3. See yourself and your organization as outsiders do
  4. Evidence based management is not just for senior executives
  5. Like everyting else you still need to sell it
  6. If all else fails slow the spread of bad practice
  7. The best diagnostic question, What happens when people fail?