+
Related Flashcards
Related Topics
Cards In This Set
| Front | Back |
|
Supply chain
|
All the activities associated with the flow and transformation of product from raw materials through to the end consumer
|
|
Marketing channel
|
(channel of distribution, distribution channel)-a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain
|
|
Marketing intermediaries
|
Middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangement or through the purchase and reselling of products
|
|
Time utility
|
Having products available when the customer wants them
|
|
Place utility
|
Making products available in locations where customers wish to purchase them
|
|
Possession utility
|
Customers have access to the product to use now or store for future use
|
|
Form utility
|
Formed by assembling preparing or otherwise refining the product to suit customer needs
|
|
Services
|
Producer -> consumer
|
|
Wal mart
|
Producer -> retailers -> consumers
|
|
Wrigleys gum
|
Producer -> wholesalers ->retailers -> consumers
|
|
Packaged food
|
Producer -> agents or brokers -> wholesalers > retailers -> consumers
|
|
Digital media
|
Electronic media that function using digital codes(rather than film or magnetic media)
|
|
Digital marketing
|
Uses digital media to develop communications and exchanges with customers
|
|
Electronic marketing (E marketing)
|
Refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing
|
|
Marketers and consumersamong employeeswith suppliers
|
E marketing's most important benefit is the ability to share info between
|
