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Other businesses in my category don't do radio so it must not be good for our type of business
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A great reason to do it...Imagine being the only widget maker on the radio! You know, a lot of clients find that their competition starts advertising once they hear them on the air.
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You need to see my product to really appreciate it, so I need to use tv and print
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Motel 6 example?
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You guys are too controversial...it's just too risky.
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I certainly understand your concern. Most of the listeners don't find it so controversial, which is why they continue to listen, but if it makes you more comfortable, let's look at our other radio stations.
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Budgets were cut, so we can't afford to do anything else
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When does your fiscal year end?
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I can't handle any more business as it is ? I don't need to advertise
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If you think they mean it...walk away. Otherwise, "Seriously? If I have an order for you right now, you can't take it?" ORwhat is your attrition rate? How many of your customers will you lose by this time next year?
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I don't need to reach all of Lincoln
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What part of Lincoln do you need to reach? You don't want to do business with south lincoln or you believe they won't respond to your ad?
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There are too many radio stations to choose...
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You don't have to reach the entire city to get results! Let me show you how you can get the right audience efficiently.
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My budget is spent
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Spent or allocated?
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Your prices are too high
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We don't set our prices...our advertisers do. It is based on supply and demand. People don't want to throw good money after bad, so if it is worth the money, they continue. it pays off, so they continue.
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I don't like your radio station
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Well, it's not necessary that you do. You don't like everything in your store, but you carrry lots of different X's to serve different tastes.
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I only use newspaper
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The good thing about radio is that every commercial is a full page ad... you can't hear anyone else's ad at the same time. How much does a full page ad cost these days? Newspaper is great at reaching an older audience when they are ready to take action. Radio gets them interested before they have ever thought they needed you!
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Just email it to me and I will give you a call
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It sounds to me like you aren't really interested. What would interest you?
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