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Cards In This Set
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4 levels of communication
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interpersonal, intra personal, group, and mass
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Elements of mass communication process
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Sender,message, channel, feedback
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3 models of contemporary mass communication
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ritual, publicity, reception
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Who/when mass communication audience
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Roman catholic church 12, 13,14 century
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Peoples understanding of of media...how, what, society roles, and how to respond.
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Media literacy
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What is causing the segmentation of mass audiences
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Selective communication
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5 ways mass communication functions in society
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Surveillance, interpretation, linkage, socialization, entertainment
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Herbert Gans 8 Enduring Values: 5 individualism
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A heroic individual is someone who struggles..
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Herbert Gans 8 Enduring Values: 7 order
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Importance is placed on political order...
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Herbert Gans 8 Enduring Values: 3 responsible..
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Open competition will create increased prosperity...
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Herbert Gans 8 Enduring Values: 1 Ethnocentrism
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The view that america is better than all...
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Herbert Gans 8 Enduring Values: 2 altruistic...
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Politics should be based on public service...
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Herbert Gans 8 Enduring Values: 4 small town..
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Small agricultural or market towns are favored...
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Herbert Gans 8 Enduring Values: 6 moderatism
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Moderation is valued, excesses and extremism..
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Herbert Gans 8 Enduring Values: 8 leadership
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Attention is focused on leaders. The president...
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