| Front | Back | 
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								How did radio re-invent itself after the golden age of radio ended?									 | 
								Stations shifted to format programming									 | 
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								To prevent interference, AM radio has had different rules in the daytime than at night. That's because of AM radio's									 | 
								Sky Wave									 | 
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								Your station is running a contest that offers special advertising rates to businesses that advertise something red white or blue during July. This is an example of a ___ promotion									 | 
								Sales									 | 
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								____ is to apply effects to the announcers voice to achieve a desired effect									 | 
								Processing 									 | 
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								Which law introduced the concept that radio stations should serve the public interest?									 | 
								Radio act of 1927									 | 
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								Which law created the FCC?									 | 
								Communications act of 1934									 | 
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								Which radio pioneer had no interest in broadcasting voice and sound over radio?									 | 
								Marconi									 | 
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								____ is the statistical representation of an audience									 | 
								Demographics									 | 
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								Which format features the current hits and is the number one format for teens									 | 
								CHR									 | 
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								Which format skews heavily toward female listeners?									 | 
								Adult Contemporary									 | 
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								____ is the format found on more US radio stations than any other format									 | 
								News/Talk									 | 
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								What measures the top to the bottom of the wave?									 | 
								Amplitude									 | 
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								Audio recorded at a higher ___ will allow the listener to hear greater difference in the dynamic range of the audio									 | 
								Bit Depth									 | 
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								What is an uncompressed audio file?									 | 
								.wav									 | 
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								Which type of microphone would be best for a radio studio?									 | 
								Ribbon									 |