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Related Flashcards
Related Topics
Cards In This Set
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Define consumerism.
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A belief that an increase in the consumption of goods
is economically beneficial.
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Define boycott.
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To refuse to buy or deal with a product or company as a protest.
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What are six different advertising techniques?
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- bandwagon
- emotional appeal - glittering generalities - plain folks appeal - testimonials - scientific appeal |
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What is the bandwagon effect.
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Encourages you to buy a product or service because everyone else is.
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What is the emotional appeal technique in advertising?
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Uses strong emotional language that connects with your fears and desires.
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What is glittering generalities?
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Relates the product or service to words or images that promise everything, but deliver little or nothing.
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What is the plain folks appeal?
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Relates a product or service to the experience or ordinary folks.
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How are testimonials used in advertising?
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Uses celebrities or experts to speak for a product.
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What is the scientific appeal?
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Uses statistics or scientific data to persuade consumers to buy a product or service.
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What is quality of life?
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A term used to measure well-being. For example, how people feel about their environment collectively.
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How is quality of life determined?
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A number of factors are used including education, health, housing, employment, and household finances. Invidual factors can be categorized into economic environment, social environment and physical environment.
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What does the economic environment measure?
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The material well-being of individuals. Factors included are GDP (Gross Domestic Product) and employment rate.
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What is the GDP?
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A measurement of the amount of wealth a country's economy generates.
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What does the social environment measure?
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The emotional and spiritual well-being of people. These factors may include health, political freedom and education levels.
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What does the physical environment measure?
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The comfort level individuals have with the geography of the place where they live. These factors may include average rainfall, average temperature, and topography.
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