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Alliteration
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a. The repetition of a consonant sound (usually the first consonant) several times in a phrase, clause, or sentence
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Antithesis
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Opposition, such as that used in two-part sentences whose parts have parallel structures but contrasting meanings,
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Cliche
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An overused expression
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Connotation
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The meaning listeners associate with a word, based on past experience
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Crisis rhetoric
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Language used by speakers during momentous or overwhelming times
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Denotation
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The literal meaning of a word
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