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Cards In This Set
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Advertising |
The act or practice of calling public attention to ones product,service,need,etc
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Where do you find advertising?
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Mass Media- TV, radio, magazines, internet
Targeted Media-mailings,email, store announcements,billboards,buses Product Placement- Products in movies, t-shirt logos, vending machines, video games |
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4 jobs of Advertising |
1- Attention- getting publics attention
2- Image- must etablish a unique image 3- reassure-maintain costumer loyalty 4- Persuade- Persuade new customers to buy the product |
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Advertising Technique
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Techniques that are designed to create that positive association
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Bandwagon
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Creates a positive connection by showing that the idea/ product is accepted by society and that you just got to have it
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Plain Folks
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Uses simple, common language, images, and content to appeal to the average person
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Testimonial
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The use of a celebrity or expert that endorses the product
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Stats/ science
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The use of statistics or science to prove that a product is good
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Transfer
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Couples the product with something desirable, humor, sports, videogames, etc
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Emotional appeal
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The use of techniques that hit ones emotions
/ uses the audiences emotions to sell a product |
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Repetition
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Constant statements/ tunes, jingles, words that keeps that certain product in your head
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Spin
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Turn negative evidence into something that the public will percieve positivley
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Weasel Words
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Vague terms to mislead the audience into thinking the product is better then it is
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Excitment
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Music and other sound effects that add excitment and joy to the commercials
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Persuasion
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A means of convincing people to buy a certain product
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