Top Marketing Research Flashcards

A lot of business studies or marketing students, tend to feel interested in doing research. A lot of them even take on a graduate program in marketing in pursuit of that. Well, research is not really as easy as it might sound. This is especially true for marketing research. Before students begin that, they must have a good knowledge about what they are going to do. Marketing research is also done by marketing executives in various companies.

This is done to find better ways of developing a marketing strategy, in order to sell a brand. To enhance your knowledge, our Marketing Research Flashcards are carefully designed for you. These flashcards are full of conceptual questions such as “What is the impact of the internet on the marketing research process”. Questions like these are bound to remain in your mind, allowing you to easily recall all the concepts whenever in need. 
Chapter 4: Marketing Research
Cards: 37| Attempts: 7| Last updated: Sep 17, 2015
  MIS
  Determines What Information Marketing Manage...
  Intranet
  - Internal Corporate Communications Network ...
  Marketing Intelligence System
  A Method To Get Info About Everyday Happenin...
  Scenario
  Possible Future Situation That Futurists Use...
Study Guide Quiz 1 – Marketing Research
Cards: 17| Attempts: 7| Last updated: Sep 16, 2015
  What Is Casual Studies?
  Research Studies That Examine Whether The Val...
  What Is The Impact Of The Internet On The Mar...
  -speed -substantially Reduced Costs -collec...
  What Is Basic Research?
  Expand Limits Of Knowledge (validate Theories...
  What Is Applied Research?
   focuses On Solving Particular Problems ...
Marketing Research, Chapter 15
Cards: 23| Attempts: 1| Last updated: Sep 18, 2015
  Simple-dichotomy (dichotomous-alternative) Qu...
  A Fixed-alternative Question That Requires Th...
  Determinant-choice Question
  A Fixed-alternative Question That Requires Th...
  Frequency-determination Question
  A Fixed-alternative Question That asks F...
  Checklist Question
  A Fixed-alternative Question That allows...

Marketing Research, Chapter 8
Cards: 28| Attempts: 0| Last updated: Sep 18, 2015
  Survey
  A Method Of Collecting Primary Data Based On ...
  Sample Survey
  A More Formal Term For A Survey
  Random Sampling Error
  A Statistical Fluctuation That Occurs Because...
  Systemic Error
  Error Resulting From Some Imperfect Aspect Of...
Marketing Research, Chapter 9
Cards: 22| Attempts: 0| Last updated: Sep 18, 2015
  Interactive Survey Approaches
  Communication That Allows Spontaneous Two-way...
  Noninteractive Survey Approaches
  Two Way Communication By Which Respondents Gi...
  Personal Interview
  Face-to-face Communication In Which An Interv...
  Item Nonresponse
  Failure Of A Respondent To Provide An Answer ...
Marketing Research, Chapter 13
Cards: 29| Attempts: 0| Last updated: Sep 18, 2015
  Measurement
  The Process Of Describing Some Property Of A ...
  Concept
  A Generalized Idea That Represents Something ...
  Operationalization
  The Process Of Identifying Scale Devices That...
  Scale
  A Device Providing A Range Of Values That Cor...
Marketing Research, Chapter 1
Cards: 21| Attempts: 0| Last updated: Sep 18, 2015
  Marketing Research
  The Application Of The Scientific Method In S...
  Applied Marketing Research
  Research Conducted To Address A Specific Mark...
  Basic Marketing Research
  Research Conducted Without A Specific Decisio...
  The Scientific Method
  The Way Researchers Go About Using Knowledge ...
Marketing Research, Chapter 3
Cards: 36| Attempts: 0| Last updated: Sep 18, 2015
  Decision Making
  The Process Of Developing And Deciding Among ...
  Market Opportunity
  A Situation That Makes Some Potential co...
  Market Problem
  A Situation That Makes Some Significant Negat...
  Symptoms
  Observable Cues That Serve As A Signal Of A P...


All-Time Popular
Trending
Also at ProProfs
Quick Links
Create Flashcards

Sitemap© 2005 - 2024 ProProfs

Advertisement