Top Marketing Flashcards - Page 2 by ProProfs

Can You Answer These Marketing Questions Flashcards

Cards: 13| Attempts: 14| Last updated: Apr 13, 2020

A Company That Manages Apartments Decides To ...

$410

Tara Is Enrolled For Spring Semester At Colle...

$3650.

When Pizza Hut Announced It Was Going To Add ...

Value.

The Ratio Of The Firm’s Sales Revenues ...

Market Share.

Marketing Final Study Guide (Chapter 15-21) Flashcards

Cards: 13| Attempts: 14| Last updated: Nov 4, 2020

__________ Spend Proportionately More For Adv...

New Brands

Direct Mail Is Assumed To Have The __________...

"lowest Noise Level"

_______________ May Change A Consumer's Attit...

Advertising

Advertising Campaign

A Series Of Related Advertisements Focusing O...

Marketing Chapter 9

Cards: 13| Attempts: 8| Last updated: Sep 18, 2015

An Interactive, Flexible, Computerized Inform...

Decision Support System (DSS)

The Process Of Planning, Collecting, And Anal...

Marketing Research

Determining What Information Is Needed And Ho...

Marketing Research Problem

The Specific Information Needed To Solve A Ma...

Management Decision Problem

Marketing Final: Test 1 True Or False

Cards: 13| Attempts: 8| Last updated: Sep 18, 2015

Strategic Planning Is Most Effective When Man...

False

Customer Value Is The Ratio Of Benefits To Th...

False

Having A Global Vision Means Management Recog...

True

For A Retail Operation Requiring A Storefront...

True

GRC 361 Marketing And Sales For Print And Digital Media Final Exam

Cards: 13| Attempts: 7| Last updated: Sep 17, 2015

What Do Customers Want From Salespeople?

1. Responsiveness To Needs And Problems; Serv...

What Are The Key Success Factors In Successfu...

1. Listening Skills2. Follow-up Skills3. Tena...

What Are The 3 Makor Objectives Of Customer R...

1. Customer Acquisition (Secure)2. Customer P...

Who Are The Participants In The Business Buyi...

1. Initiators2. Users3. Influencers4. Gatekee...

MKTG 350 Test 2 - Quiz Chapter 7

Cards: 13| Attempts: 4| Last updated: Dec 22, 2016

...

. Aspiration Reference Group

Rayna Provides A Significant Amount Of Inform...

Market Maven

Charles Was The Last Person On His Block To P...

Laggard

Angie Is A Teenager, Living At Home With Her ...

Primary Group

MKTG 350 Test 2 - Quiz Chapter 18

Cards: 13| Attempts: 3| Last updated: Dec 22, 2016

For Which Product Is No Disposition Involved?...

Ice Cream Cone

Connie Just Purchased Her First New Car, And ...

Postpurchase Dissonance

Leon Is Concerned With The Reliability And Du...

Instrumental

...

Relationship Marketing

MKTG 350 Test 2 - Quiz Chapter 5

Cards: 13| Attempts: 3| Last updated: Dec 22, 2016

Which Of The Following Statements Is True Reg...

All Subcultures Are Very Diverse, And General...

America Is Basically A _____. That Is, The Ed...

Secular Society

Timothy Is A 54 Year Old Afri...

Contened

Maria's Grandparents Immigrat...

Third Generation Adults

MKTG 350 Test 3: QUIZ Chapter 11

Cards: 13| Attempts: 3| Last updated: Sep 30, 2015

For Years, L'Oreal Hair Color Would Say I...

Two-sided Message

Which Of The Following Statements Adequat...

A Change In One Attitude Component Tends To P...

Dr. Rosenfeld Is The Doctor On Sunday Hou...

Source Credibility

Dana Is Watching Television When A Commer...

Peripheral Route

Global Marketing Chapter 9

Cards: 13| Attempts: 3| Last updated: Sep 23, 2015

Then Manner In Which Company Management ...

Market Entry Strategy:

: A Contractual Market Entry Strategy Wh...

Licensing:

A Licensing Arrangement In Which A...

Contract Manufacturing:

A Contract Between A Parent Company Franchiso...

Franchising:

Marketing Chapter 2

Cards: 13| Attempts: 3| Last updated: Sep 22, 2015

Organization

legal Entity That Consists Of Peop...

Business Firm

Privately Owned Organization Such As Google T...

Profit

Money Left After A Business Firm’s Total Ex...

Non-profit Organization

Is A Nongovernmental Organization That Serves...

Chapter 11,12 And 14 For Promo Marketing Flashcards

Cards: 13| Attempts: 3| Last updated: Sep 2, 2020

Advantages Of Television

1. Creativity And Impact 2. Coverage And Cost...

Television Disadvantages

Fleeting Message, Cost, Low Selectivity, Clut...

TV Advertising Works Best When:

1.The Budget Is Large Enough To Produce High ...

Network Vs. Spot

Network: Affiliated Stations Are Linked, Purc...

Global Marketing Chapter 7

Cards: 13| Attempts: 3| Last updated: Sep 23, 2015

: An Effort To Identify And Categorize Groups...

Market Segmentation:

The Process Of Evaluating The Segm...

Targeting:

the Process Of Identifying Specifi...

Global Market Segmentation:

based On Measurable Characteristic...

Demographic Segmentation:

Global Marketing Chapter 8

Cards: 13| Attempts: 3| Last updated: Sep 23, 2015

Exporting Without Tailoring The Pr...

Export Selling

Exporting Using The Product Offere...

Export Marketing

Direct Or Indirect Financial Contr...

Subsidies

A Geographical Entity That May Inc...

Free Trade Zone (FTZ):

MKTG 350 Test 2 - Quiz Ch 4

Cards: 13| Attempts: 2| Last updated: Sep 30, 2015

Maria Is Analyzing The Baby Boom Generation B...

Cohort

John Was Born In 1955, And He Has Only ...

Baby Boom Generation

Which Of The Following Statements Regarding E...

Education Does Not Influence How One Thinks, ...

A Hierarchical Division Of A ...

Social Class System

MKTG 350 - Quiz 2 Chapter 14

Cards: 13| Attempts: 2| Last updated: Dec 23, 2016

Many Elderly Consumers Have Problems With Art...

Active

Marla Is Bored With Her Cell Phone. She Wants...

Limited Decision Making

The Level Of One's Desire To Resolve A Partic...

The Magnitude Of The Discrepancy Between The ...

Bessie Is At The Grocery Store And Is Trying ...

Actual State

Marketing Ch. 6

Cards: 13| Attempts: 2| Last updated: Sep 18, 2015

Business Marketing

The Marketing Of Goods And Services To Compan...

Organizational Buyers

Are Those Manufacturers, Wholesalers, Retaile...

Industrial Firms (or Industrial Markets)

Reprocess A Product Or Service They Buy Befor...

Example Of Industrial Firms

A Company Transforming Materials To Create Op...

Marketing Ch. 8

Cards: 13| Attempts: 2| Last updated: Sep 18, 2015

Marketing Research

Is The Process Of Defining A Marketing Proble...

Decision

Is A Conscious Choice From Among Two Or More ...

Decision Making

Is The Act Of Consciously Choosing From Alter...

Exploratory Research

Provides Ideas About A Relatively Vague Probl...

Chapter 15 And 16 Promotional Marketing

Cards: 13| Attempts: 2| Last updated: Sep 16, 2015

Cooperative Advertising

Horizontal Cooperative Advertising, Ingredien...

Horizontal Cooperative Advertising

Advertising Sponsored By A Group Of Retailers...

Ingredient-sponsored Cooperative Advertising

Supported By Raw Materials Manufacturers To H...

Vertical Cooperative Advertising

Manufacturer Pays For A Portion Of The Advert...

Marketing-Chapter 6

Cards: 13| Attempts: 1| Last updated: Sep 16, 2015

Business Buyer Behavior

Refers To The Buying Behavior Of The Organiza...

Organizations Classified As "business Buyers"

Makers Of Goods To Be Sold, Rented Or Supplie...

Business Buying Process

Process Where Business Buyers Determine Which...

Characteristics Of Business Markets

Marketing Structure And Demand Nature Of The...