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Related Flashcards
Cards In This Set
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3 areas of concern in the study of mass communication
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1. Technologies2. Industries3. Content
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How the law defines a deceptive advertisement
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If there is a material representation, omission, or practice that is likely to mislead the consumer who is acting reasonably under the circumstances.
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Edward Bernay believed
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Promoting an ideology & associating it with a product.
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Public Relation Strategies
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1. News Management2. Gov't News Management3. Community Relations4. Crisis Management5. Lobbying
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ASCAP & BMI work to do?
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Manage the performance royalities for most creative voices in the US and polive infringers.
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How Indecency & obscenity differs
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Indecency - broadcasting, not as narrowObscenity - film & other forms of mass communication
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1st recognized commercial station in USA
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KDKA - AM Pittsburg, PAOct. 27, 1920
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William Paley
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Bought CBS 1928(son of manufacturer of La Palina Cigars)
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Major corporations that dominate music industry
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1. Warner2. EMI3. Sony BMG4. Universal
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Cities where music industry congregated around
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NY & LA mainstream & emerging soundsNashville for countryDetroit for R&BSeattle for new sounds grunge & alternative
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Media Criticism
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The analysis used to access the effects of media on individuals on socieites & cultures.
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3 types of mergers media convergence refers to are?
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1. Print Media2. Television3. Internet
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Media Literacy
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Ability to understand & make productive use of the media in your life.
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Issue caysing most problems with electron/digital culture
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All barriers of print & oral culture gone on reception end
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Celebrities who endorse products are viewed..
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Must prove it's their true belief and that the product is worthy of use.
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